Filming the TV commercial

On a nice summer morning, not so long ago, one could have witnessed quite an unusual scene on the road to Krvavec. The winding road to the mountain was full of equipment, cameras, lights, crew, and cyclists. But not just any cyclists. They were no other than the best Slovenian cyclists – and indeed, the best in the world.

As Frutabela presented its new image, it also appeared in a new TV commercial. In it, the popular fruit-cereal bar was joined by the Slovenian cycling team.

In a “normal” world, it would seem impossible to gather all the best cyclists, as they would normally be racing all around the world at this time of year. Since the world has virtually stopped because of the pandemic, and so have sporting events, the best Slovenian cyclists have been spending their time in their home country, training on the roads they know so well.

With support from the Slovenian Cycling Federation, we brought all the Slovenian cycling elite to Stiška vas in the foothills of Krvavec. There was the number one in world cycling, Primož Roglič, and the number two in the UCI ranking of the best road cyclists in the world, Tadej Pogačar. They were joined by Matej Mohorič, Luka Mezgec, Jan Polanc, Jan Tratnik, young promising talent Žiga Jerman, a women’s racing team representative, Urška Žigart, and a mountain bike racing team representative, Tanja Žakelj.

Visit our photo gallery and have a look behind the scenes.

PHOTOGALLERY

Photo: Vasja Ambrožič

NUTRITION INFORMATION

per 100 g

Energy

1691 kJ (405 kcal)

Fat / of which saturates

19,4 g / 13,6 g

Carbohydrate / of which sugars

46,0 g / 26,1 g

Fibre

14,8 g

Protein

4,4 g

Salt

0,06 g

 

* RDI: recommended daily intake

NUTRITION INFORMATION

per 100 g

Energy

1799 kJ (428 kcal)

Fat / of which saturates

13,4 g / 7,9 g

Carbohydrate / of which sugars

42,3 g / 4,3 g

Fibre

3,9 g

Protein

32,5 g

Salt

0,44 g

 

* RDI: recommended daily intake

NUTRITION INFORMATION

per 100 g

Energy

1853 kJ (441 kcal)

Fat / of which saturates

16,9 g / 13,8 g

Carbohydrate / of which sugars

66,6 g / 32,8 g

Fibre

2,2 g

Protein

4,7 g

Salt

0,4 g

 

* RDI: recommended daily intake

NUTRITION INFORMATION

per 100 g

Energy

1875 kJ (447 kcal)

Fat / of which saturates

17,4 g / 14,3 g

Carbohydrate / of which sugars

66,5 g / 36,0 g

Fibre

2,5 g

Protein

4,8 g

Salt

0,4 g

 

* RDI: recommended daily intake

NUTRITION INFORMATION

per 100 g

Energy

1911 kJ (455 kcal)

Fat / of which saturates

15 g / 6,2 g

Carbohydrate / of which sugars

63,0 g / 23,0 g

Fibre

5,9 g

Protein

14,0 g

Salt

0,62 g

 

* RDI: recommended daily intake

NUTRITION INFORMATION

per 100 g

Energy

1935 kJ (461 kcal)

Fat / of which saturates

18 g / 7,4 g

Carbohydrate / of which sugars

64,0 g / 22,0 g

Fibre

6,5 g

Protein

7,6 g

Salt

0,38 g

 

* RDI: recommended daily intake

NUTRITION INFORMATION

per 100 g

Energy

1538 kJ (364 kcal)

Fat / of which saturates

6,8 g / 3,7 g

Carbohydrate / of which sugars

69,4 g / 34,6 g

Fibre

5,8 g

Protein

3,6 g

Salt

0,6 g

 

* RDI: recommended daily intake

NUTRITION INFORMATION

per 100 g

Energy

1523 kJ (361 kcal)

Fat / of which saturates

6,0 g / 4,8 g

Carbohydrate / of which sugars

71,6 g / 38,6 g

Fibre

5,0 g

Protein

2,7 g

Salt

1,1  g

 

* RDI: recommended daily intake

NUTRITION INFORMATION

per 100 g

Energy

1495 kJ (354 kcal)

Fat / of which saturates

6,3 g / 4,7 g

Carbohydrate / of which sugars

66,9 g / 34,6 g

Fibre

6,2 g

Protein

4,3 g

Salt

1,2  g

 

* RDI: recommended daily intake

NUTRITION INFORMATION

per 100 g

Energy

1528 kJ (366 kcal)

Fat / of which saturates

15,6 g / 11,0 g

Carbohydrate / of which sugars

40,9 g / 22,9 g

Fibre

19,4 g

Protein

5,8 g

Salt

0,08 g

Vitamin A

457 μg

Vitamin C

34,4 mg

Vitamin E

5,48 mg

* RDI: recommended daily intake

NUTRITION INFORMATION

per 100 g

Energy

1718 kJ (408 kcal)

Fat / of which saturates

10,8 g / 8,5 g

Carbohydrate / of which sugars

72,9 g / 33,2 g

Fibre

2,0 g

Protein

3,7 g

Salt

0,4 g

Riboflavin (B2)

0,54 mg

Niacin (B3)

6,12 mg

Pantothenic acid (B5)

2,04 mg

Magnesium

127,84 mg

 

* RDI: recommended daily intake

NUTRITION INFORMATION

per 100 g

Energy

1677 kJ (399 kcal)

Fat / of which saturates

11,9 g / 8,6 g

Carbohydrate / of which sugars

67,0 g / 32,3 g

Fibre

3,9 g

Protein

4,0 g

Salt

0,4 g

Riboflavin (B2)

0,54 mg

Niacin (B3)

6,12 mg

Pantothenic acid (B5)

2,04 mg

Magnesium

127,84 mg

 

* RDI: recommended daily intake

NUTRITION INFORMATION

per 100 g

Energy

1799 kJ (428 kcal)

Fat / of which saturates

13,4 g / 7,9 g

Carbohydrate / of which sugars

42,3 g / 4,3 g

Fibre

3,9 g

Protein

32,5 g

Salt

0,44 g

 

* RDI: recommended daily intake

NUTRITION INFORMATION

per 100 g

Energy

2031 kJ (486 kcal)

Fat / of which saturates

24,8 g / 8,8 g

Carbohydrate / of which sugars

49,3 g / 20,0 g

Fibre

5,0 g

Protein

13,9 g

Salt

0,2 g

 

* RDI: recommended daily intake

NUTRITION INFORMATION

per 100 g

Energy

1692 kJ (402 kcal)

Fat / of which saturates

11,7 g / 7,2 g

Carbohydrate / of which sugars

66,0  g / 21,3 g

Fibre

5,4 g

Protein

5,6 g

Salt

0,14 g

 

* RDI: recommended daily intake

NUTRITION INFORMATION

per 100 g

Energy

1837 kJ (437 kcal)

Fat / of which saturates

14,8 g / 12,0 g

Carbohydrate / of which sugars

70,5 g / 35,1 g

Fibre

1,6 g

Protein

4,7 g

Salt

0,4 g

 

* RDI: recommended daily intake

NUTRITION INFORMATION

per 100 g

Energy

1797 kJ (427 kcal)

Fat / of which saturates

15,0 g / 12,2 g

Carbohydrate / of which sugars

68,0 g / 32,0 g

Fibre

1,8 g

Protein

4,3 g

Salt

0,4 g

 

* RDI: recommended daily intake

NUTRITION INFORMATION

per 100 g

Energy

1831 kJ (436 kcal)

Fat / of which saturates

16,2 g / 13,1 g

Carbohydrate / of which sugars

66,7 g / 31,2 g

Fibre

2,3 g

Protein

4,7 g

Salt

0,4 g

 

* RDI: recommended daily intake

NUTRITION INFORMATION

per 100 g

Energy

1854 kJ (442 kcal)

Fat / of which saturates

16,8 g / 13,6 g

Carbohydrate / of which sugars

66,6 g / 34,5 g

Fibre

2,6 g

Protein

4,8 g

Salt

0,4 g

 

* RDI: recommended daily intake

NUTRITION INFORMATION

per 100 g

Energy

2082 kJ (498 kcal)

Fat / of which saturates

26,1 g / 8,9 g

Carbohydrate / of which sugars

56,9 g / 20,0 g

Fibre

4,4 g

Protein

7,6 g

Salt

0,18 g

 

* RDI: recommended daily intake

NUTRITION INFORMATION

per 100 g

Energy

1934 kJ (461 kcal)

Fat / of which saturates

18 g / 6,4 g

Carbohydrate / of which sugars

64,0 g /13,0 g

Fibre

6,5 g

Protein

8,6 g

Salt

0,41 g

 

* RDI: recommended daily intake